For inspiration, let's look at some examples of companies that are utilizing YouTube in all the right ways.

• You may not have the budget Intercontinental has, but you can still learn a lot from the great video they created for marketing their residence.
• You can be a weatherman! You may not need a green screen, but this video for San Francisco apartment rentals gets the job done.
• Charlesgate Realty Group in Boston demonstrates how a simple video walk-through of a rental unit is worth more than a thousand words.
• The outside is just as important as the inside. Make sure to let the interior and exterior of your rentals speak for themselves.
• High-def alert! Add additional pizazz to your video by shooting in high definition.

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