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Salesman’s Tricks to Make a Sale! |
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Category: Marketing Current Grade: A Total Views: 950 Member Comments: 0 |
Posted on: 05/20/2009 Posted by: Colin Blog Points: 6857 View all blogs >> |
There are plenty of pluses in your favor as a wholesaling investor. The economy is slow, houses have glutted the market and people need to sell. You’ll be able to take advantage of all of these potential sales with a good buyers list, some legwork and a few house flipping basics.
Beyond your time and effort there are a few little salesman tips you can use to ensure that the homeowner sells with you or that the buyer wants your deal.
Closing with the Buyer or the Homeowner
As with any real estate investment, you’ll need to close the deal. This can mean convincing the homeowner’s to sign with you or convincing the buyer of what a really great property you’ve got. Here are a few quick house flipping tips and sales methods you can use to help close that deal.
Empathy Closing:
This is a great closing method to practice with homeowners. You discuss the homeowner’s situation with them and try to develop some empathy. Perhaps this house they are selling cheap is an inheritance from a relative that recently died. Almost everyone has lost a relative and you’ll be able to understand what they are going through and develop that needed connection with the homeowner.
Order Form Closing:
Sometimes the buyer or homeowner you are talking with may be hesitant to start filling out paper work. You can turn over the form to the homeowner or buyer and just have them fill in a few spaces, like their name or address. You can say that you’ll fill out the rest of the information for them. Then during the course of the conversation just ask them those pertinent bits of information and fill in the form as you go.
Not For You Closing:
This is a great closing method to use on buyers. You’ll create competitive feelings by letting the buyer know that you’ve got a few other buyers lined up who would be interested in the property. You can also begin to commiserate with the buyer if they start coming up with reasons that they can’t buy right now. Say something like, ‘Oh you’re right, you probably wouldn’t want to invest in this area of the state. It is out of the way, but I just had such a fantastic offer on the property it’s going to go fast,’ or ‘I understand you’ve got too many houses at the moment, this deal may suit another buyer.’
Staging the House
Apart from getting the contracts and documents signed, you’ll have stage the house for a house flip. This isn’t necessary for those wholesaling houses, but those looking to house flip will need to show the property to buyers who are more interested in living in the house, than using it as an investment.
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Purchase Surplus and Discount Appliances for the House
You’ll make the house more attractive to buyers if it already comes with its own appliances. They don’t have to be brand new, they just have to work.
House Flipping Tip: Most homeowners prefer electric appliances these days to cut down on gas costs.
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Use interesting but neutral colors
Buyers won’t want to move into a home with the same old white washed walls and brown carpeting that they’ve seen every where else. Plus, it’s more work for them to have to repaint walls they can’t stand looking at. Pick out different colors for your walls, but keep them neutral so they also won’t crowd the senses of people looking at your home.
House Flipping Tip: Pale tans warm a room making it cozy; while pastel blues and greens cool a room, making it seem larger.
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Less is more when flipping houses
A big mistake real estate investors make when staging a house is going overboard with decoration and furniture. An already vacant property needs just a little staging because the buyer wants to visualize how the home will look when they move their stuff into it. A table here, a chair there, some flowers and some curtains is all you really need.
House Flipping Tip: Limit the amount of time you take staging an empty house.
Some wholesaling deals will be so easy it just seems to fall into your lap. However, most deals require a little work and access to a few great secrets. That’s why it’s a great idea to learn some of these little Salesmanship tricks for really hooking those buyers and sellers.

