— Farming an Area or Market Segment in Real Estate

There's one thing that almost all successful real estate Investors have done to develop their business in a specific area or market demographic.

— Farming an Area or Market Segment in Real Estate

This can be a geographic area, Property type or, Price range

A lot of this depends on you and what you want to do

— Farming an Area or Market Segment in Real Estate

Try and find the hot spots

I try and go where the money is

Pioneers come back with arrows in them

Let someone else blaze the path

— They "farm" the area for business

— The term farm implies growing something. That's what you do when you farm a local subdivision. You plant the seeds of future business, nurture them with marketing and then hopefully reap the rewards in Profits.

— Farming

Farming can involve any or all of direct mail, door knocking, postcards, newsletters, email or any other form of advertising. The key to farming an area is to do it with regularity and keep on your message

To start, get in your Car and drive it

Every street

Speak with everyone you can

Realtor, Homeowners, Builders

Mail Man, Police, Fireman

— Farming

Things to focus on

Agents do most of the Mainstream Business

They are the best indicators of what's going on

Log each House and Agent Phone number and price

Go to tax rolls and get the SQFT

— Farming

Things to focus on

2. FSBO’s– For Sale By Owners

Log each house

Get a flyer and a price

— Farming

Things to focus on

Overgrown weeds, boarded up houses

Log these in as well

— Farming

Other things to focus on

Foreclosures and Tax Sales

Tax Certificates

New houses being built

New commercial projects

New subdivisions

Each event in the market has a cause and effect

— Farming

Things to focus on

Electronic tools like GPS’s are great

www.mapquest.com is free and works great to

Microsoft streets is an affordable program to do this with