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I couldn’t help but notice the marketing pieces that our clients receive from realtors and competitors. Whenever I sit down with a potential new client, I like to see what kind of marketing that we are up against. I would say that 95% of the marketing I see is focused on the person or company sending the piece. In marketing it’s called, the features of the piece, such as how long they’ve been in business, things they specialize in or the office location. While these features can be impressive, a person going through the possible loss of their home through... continue reading >>

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The 3 Biggest Mistakes Realtors Make With Short Sales…

The Short Sale niche of the real estate industry is looked upon by many realtors and investors as problematic and not worth the investment of time or energy. Many of these real estate professional simply shy away from these over-leveraged properties because they have either heard of horror stories from fellow realtors or they have actually tried to successfully close a Short Sale on their own. I have heard these same stories from realtors around the country, given that our... continue reading >>